Sun TV Network told BSE and NSE on 30 September 2026 that a report on demerging its sports division is a rumour. The stock jumped 20% intraday to ₹664 before closing 7.73% higher at ₹596.
How Sun TV Shares Moved on 30 September
The rally came after a news report suggested that Sun TV could separate its sports business. Trading volumes surged as the stock climbed, and BSE sought clarification from the company the same day. By 12:46 PM, about 2.04 crore shares had changed hands on NSE and BSE combined, more than nine times the average volume.
| Measure | Figure |
|---|---|
| Previous close (worked out from the ₹42.75 gain) | ₹553.25 |
| Intraday high on BSE | ₹664 (up 20%) |
| Closing price | ₹596 (up 7.73%) |
| Gain over seven sessions, at the intraday peak | About 45% |
| Earlier 52-week high | ₹660, touched on 20 April 2026 |
| All-time high | ₹1,097.05, touched on 16 January 2018 |
The 20% jump was the stock’s biggest intraday surge since 3 February 2017, when it rose 27% on BSE. The stock pared much of its intraday gain by the close, which shows how quickly sentiment can shift when a report is unconfirmed. It still ended the day higher than the previous close.
What BSE Asked and What Sun TV Replied
BSE sought clarification from Sun TV on 30 September 2026 about the news report. Exchanges can ask listed companies to confirm, deny or clarify reports that may move prices. The company’s reply was filed under Regulation 30(11) of SEBI‘s Listing Obligations and Disclosure Requirements (LODR) Regulations, which deals with rumour verification.
In its filing to both exchanges, Sun TV said:
- The news item is a rumour, and the company cannot comment on market rumours.
- It has made all necessary disclosures under Regulation 30 of the LODR Regulations up to the date of the filing.
- There is no impending material price-sensitive information or announcement that could affect trading volumes or the share price.
The filing does not confirm any plan to separate or spin off the sports business. It also gives no detail on a board discussion, deal structure, valuation or timeline. A demerger means a company splits a division into a separate entity, and shareholders usually receive shares in the new entity.
What Sun TV’s Sports Business Includes
Sun TV runs television channels in seven languages: Tamil, Telugu, Kannada, Malayalam, Bangla, Marathi and Hindi. It also operates FM radio stations and the Sun NXT streaming platform.
Its cricket assets are SunRisers Hyderabad in the Indian Premier League, SunRisers Eastern Cape in South Africa’s SA20, and SunRisers Leeds in The Hundred in the UK. The company bought the Leeds franchise, earlier known as Northern Superchargers, in FY 2025-26.
According to a CNBC report cited by Business Today, IPL-related revenue was 33% of Sun TV’s first-quarter revenue. Business Today puts the company’s market capitalisation at around ₹24,000 crore. These are third-party numbers, and Sun TV has not linked them to any restructuring plan.
What a Demerger Would Involve
Sun TV has not announced a demerger, so the points below only explain how such a step normally works in India. A listed company usually separates a business through a scheme of arrangement.
The board approves the plan first, and shareholders then vote on it. The National Company Law Tribunal (NCLT) has to sanction the scheme, and stock exchanges and SEBI review the documents before it goes ahead.
Each of these steps leads to a public filing. A board meeting intimation, an exchange announcement or a shareholder notice would appear on BSE and NSE long before any split takes effect. Sun TV’s filing shows none of these so far.
Sun TV’s FY 2025-26 annual report, quoted by Business Standard, says the company expects its cricket franchise and film production businesses to diversify earnings in the coming years. That is a statement about growth plans for the existing structure, not about separating the sports arm.
Why Rumour Verification Matters to Shareholders
A price jump on an unconfirmed report can reverse quickly, as Sun TV’s smaller closing gain showed. The exchange filing is the reliable record of what a company has actually said. Shareholders can use a simple checklist:
- Read the company’s reply on the BSE or NSE announcements page, not only the news headline.
- Check whether the company confirmed, denied or declined to comment.
- Note the trading volume against the average, since heavy volume often follows a rumour.
- Watch for a board meeting intimation or outcome, which is where a real corporate action would be announced.
Sun TV shares trade as SUNTV on NSE and 532733 on BSE. Anyone who wants to buy or sell the stock needs a demat and trading account. Exchange filings and live prices are also visible on most share market apps, but the filing on the exchange website remains the primary source.
Investments are subject to market risks. This is not investment advice.
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